Come and create your own Kit Kat this summer at the Kit Kat Studio. Located at Melbourne Central, the Kit Kat Studio will be opened everyday until January 17th. The studio has been strategically set up just before Christmas to entice all city shoppers and Kit Kat lovers a like. With only a maximum of two creations per customer per day, the studio provides lots of reasons to return if not to create more of your own flavours but to try the new flavours that will be released each week.
Last week’s special edition flavours…
The bottom left is the Anna Polyviou creation while the bottom right is the lamington flavoured one.
The studio is open 7 days a week for the next 7 weeks, so there will be plenty of opportunities to come in and check the store out. If you want to avoid long lines, I would suggest coming in early at 10am where the line may only be half a dozen people long. At the front of the line will be an attendant to hand out menus so you can start thinking about what you want to order.
So what do you actually do and how do you create your own Kit Kat?
Do you get to make it yourself? Sadly, no. I was a bit disappointed that it wasn’t a studio workshop experience where you get to actually hand make your own Kit Kat, but ordering a customized creation comes pretty close. You can always watch them make the Kit Kat instead.
Inside the Kit Kat Studio there are four tablet terminals to place your order at.
You can choose from dark, white and milk chocolate and a maximum of three out of at least a dozen options of toppings including: espresso biscuit, meringue, brownie, salted caramel popcorn, dried raspberries, cranberries, roasted almonds and more.
After that, you can enter your name or someone else’s name if you are giving it to someone as a gift, select what to name your creation and the packaging design on the box.
Once you’ve placed your order, an attendant will approach you to make a payment (cards only) and you will receive an SMS confirmation order number. You will then receive another SMS when the order is ready which takes usually 1.5 hours (or a little longer if the place is busy) where you care expected to come pick it up within 24 hours.
I decided to go for lunch and come back to pick it up as well as a couple of the special edition boxes. When coming to pick up your Kit Kat creation, you will be directed to line up on the right side of the counter to pick up your order.
At the pick-up counter, you cannot buy anything. If you want to buy any of their product however you will have to move over and line up on the left side of the counter. I found this somewhat annoying and a little inconvenient.
For my first creation I chose white chocolate with raspberries, meringue and espresso biscuit. I figured it’d be good to balance the sweetness of the white chocolate with the tartness of the raspberries and slight bitterness that comes from the expresso. For my second creation I went all indulgent and choose milk chocolate with salted caramel popcorn and brownie. Although I could have added one more flavour, I figured that the creation would be quite decadent as it was without having to added anything more to it. Both were delicious by the way. You really can’t go wrong if you’re added all your favourite things.
Check out the Kit Kat Studio website for more information and to see what flavours they have on each week
Monday to Wednesday: 10am-7pm
Thursday and Friday: 10am-9pm